Welcome to Powellcraft

Powell Craft Ltd has been a family-run business since 1962. The product range has grown and diversified from wooden toys in the 1960s through to decorative homewares and scented gifts and the introduction of beautifully hand-finished cotton nightwear. The last decade has seen the launch of a wide selection of childrenswear, babywear, nursery accessories and our hugely popular rag dolls.

We support various charities notably “Mobile Crèches” in India and “Chestnut Tree House”, a children’s hospice in Sussex. Thanks to continued support from our customers we have managed to donate over £100,000 so far.

Best wishes, Powell Craft

Our Team

Toby - big boss

Polly - designer & product developer

Hi, I’m Polly, I work in the Brighton Office as a Designer & Product Developer, creating new seasons ranges from initial concepts through to what you see in store.

Loves. . .
Music & films as well as anything creative, oh and growing champion vegetables

Favourite Powell Craft item
Green Margo, perfect for summer and washes really well, so soft.

Jennie - retail website & social media

Hi, I’m Jennie, I’m the retail website coordinator + social media manager. I work in the Brighton office and I make sure our retail site is running smoothly. I also keep our Powell Craft customers up-to date on new products via newsletters + social media

Loves. . .
Spending time with the family and our dog Bowie. I also love yoga and being creative. I spend a lot of free time customising vintage clothes with hand + free-motion embroidery

Favourite Powell Craft item
Jodie nightdress! So comfy and perfect for hot summer nights.

Helen - trade website coordinator

Hi, I’m Helen, I’m the trade website coordinator. I make sure all our beautiful products are present and correct on the trade website. I also take and prepare all the flat shot images for the website, catalogue and for our lovely customers to use on their websites.

Loves. . .
My two small children, a lot of my time is spent with them, which I absolutely adore. When I’m not being a mummy, I love getting creative with projects around the home, cooking, baking, shopping and eating out with family and friends.

Favourite Powell Craft item
The raincoats and moccasins

Wendy - product & customer database

Hi, I’m Wendy (I’m the red twin!). I work part-time and look after the product and customer database, follow up new contacts and answer enquiries about our product range.

Loves. . .
I love cooking and reading but my very favourite thing is a trip up to London to a gallery or a museum.

Favourite Powell Craft item
I love the Chinoiserie-inspired ladies pyjamas and dressing gowns. I would like to own them all!

Nadine - accounts

Hi, I’m Nadine. I have worked in the Accounts Department at Powell Craft for 11 years and thoroughly enjoy my job, my role covers a wide range of aspects including- invoicing, over-seas ordering, taking care of the retail customers and lovingly gift-wrapping each order along with my colleague. I have 2 gorgeous boys who love to wear our products!

Loves. . .
When my husband and I are not at work we enjoy lots of family time together going on coastal walks and enjoying the countryside with the children.

Favourite Powell Craft item
Nautical Rainmac, my son’s look great in them & are always complimented on the design & quality.


“The very best nightwear I have ever bought! They come beautifully wrapped in tissue and a lovely box. I was quite surprised! They all fitted and looked stunning. Well made with soft cotton, that was a pleasure to sleep in! I felt like the most glamorous and beautiful lady in them. So, thank you for such beautiful nightdresses! Love them all!!”

Vickianne, UK,